Everyday staples to dramatic transformation–create the look that fitsyour mood with prices that let you play. Show off our lip products forevery mood with bold marketing, inclusivity, and universal appeal.
Creative director: Francine Dreyfus
Designers: Yesha Singh, Jing Zhang, Camrie Dance, Abby deWitt
My role: design site assets for elf.com, ulta.com, and other retailers
*all designs displayed below designed by Camrie Dance
Our new Putty Eye Primer works hard for crease-free days—and plays harder for amped up nights. Pair with our Liquid Glitter Eyeshadow, that offers one-swipe, high-pigment application for a look that lasts.
Creative Director: Francine Dreyfus
Designers: Yesha Singh, Camrie Dance, Abby Dewitt
My role: design site assets for elf.com, ulta.com, and other retailers; design customer facing emails to promote the campaign
*all designs displayed below designed by Camrie Dance
